Search visibility and practical business strategy
Ethan B. Cross
Ethan B. Cross translates how search and recommendation systems actually surface businesses today into clear, actionable guidance for leaders who need to respond. His books skip the theory and focus on what teams can do to become discoverable inside AI-powered platforms. He writes for Executive AI Press, an independent publisher of implementation-focused professional guides.
Published Books

AI Search Optimization (GEO)
How to Get Your Business Recommended by ChatGPT, Claude, Gemini & Perplexity
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